FRENCH shipping giant, CMA CGM, the world's third largest containerline, has unveiled a new futuristic look ahead of its 40th anniversary next year.
The French line's new logo and slogan 'Shipping the future' have been draped on its headquarters the CMA CGM Tour in Marseilles via a huge 528 square metre adhesive visual, Singapore's Splash 24/7 reported.
Since taking over as CEO, Rodolphe Saade has set a new strategic course with 4 priorities for the group: "Customer Centricity" by creating genuinely innovative partnerships with our customers; continued development in maritime, inland and logistics sectors; innovation and digitalisation; and enhanced expertise combined with an agile organisation.
The new logo is the eighth since the company was founded in 1978. This logo exemplifies the power and energy of CMA CGM, the company said.
Tanya Saade Zeenny, executive officer of the group, said the rebranding "reflects our values of initiative, boldness and imagination, our ability to innovate".
The new logo's colours recall the French national colours and its unique typography will now be used in a rebranding for all of CMA CGM's subsidiaries, bringing greater visual connection between the group's many regional lines.